OVERVIEW

Healthy Meal Plans Success Story

The AIR MILES® Reward Program is a loyalty program that services 11 million customers across Canada. AIR MILES Collectors can redeem the AIR MILES Reward Miles they collect for merchandise, travel tickets, stage and attraction passes and more. For this particular project, we were tasked with building the new Merchandise web portal for processing all physical redemptions site-wide.

10K+

subscribers

1

secure web app

6

month timeline

Our partner tasked us with bringing their vision of a healthy eating lifestyle web application into reality. They wanted to offer users the ability to not only create custom recipes, but also construct a meal plan by browsing through a custom collection of hundreds of healthy recipes using Search and Filter tools. Users would be able to easily design weekly meal plans and organize a collection of selected recipes by simply dragging and dropping recipes to the plan. Grocery lists could be automatically generated from the meal plan, and altered based on the users preferences, by setting the number of servings, adding any extra items, and checking items off as they shop. Users’ meal plans could be constructed manually, or pre-crafted meal plans could be purchased for a low cost, and used indefinitely, from the Healthy Meal Plans storefront.

For the MVP Build, Quantum Mob’s team collaborated with Healthy Meal Plans’ founding team to build out a world class user experience, by first focusing on discovering, discussing, and documenting the unique business and user needs in the health and wellness services space. A unique User Experience was built by Quantum Mob’s in-house design team, and validated through user testing, aligning results to a variety of relevant user personas. A functional and performant web application was built, with a customized Content Management System, which allowed for the seamless management and administration of recipes, meal plans, users, and content such as blogs and instructional videos. There was a strong emphasis placed on a seamless mobile experience, as a high proportion of users would be accessing the site on the go, or even while shopping for groceries.

• Custom CMS

• World-Class UX

• Responsive and Performant Web Application

Early reception of the application was resoundingly positive. The website logged 10,000 unique registrations in the first week, and achieved a very high conversion rate for unique visitors to registrations. High registration numbers drove sales of pre-built packages, and most importantly the application was able to make a positive impact on the health and wellness of its user base.